Toggle business vs personal, change categories, and correct anything that looks off. BakuHub learns from your edits for next time. Change categories, toggle business vs personal, and apply firm rules that override the model. Every change is visible and repeatable.

See totals for income and expenses grouped by category, aligned to Self Assessment / MTD needs, ready to copy into your filing software or pass to your accountant. BakuHub is designed around UK rules: keeping digital records, separating personal and business, and giving you clear, defensible totals.

Every upload is searchable, tagged, and ready to surface when HMRC asks for backup. All your records are stored in one place and easily searchable. This makes it simple to retrieve any detail if questions arise. Your finances stay audit-ready and neatly organized year-round.

Up to 10 active ITSA clients • Up to 1,500 document uploads/month • Everything in Micro, plus: • ITSA-focused summary views by quarter • Bulk review tools (clear all reviewed, etc.) • Priority email support • Assisted onboarding for your first 5 clients

Up to 30 active ITSA clients • Up to 5,000 document uploads/month • Everything in Core, plus: • Quarterly check-in call • Help designing firm-wide rules templates • Early access to new features

We are leveraging AI technology to build a conversational assistant on the platform. You will be able to ask questions like 'Which expenses can I claim as a deduction for a home office?' or 'What does this tax term mean?' and get instant answers. Think of it as an integrated tax consultant that is available anytime.

Expect the system to do more than just extract data. We plan to add smart analytics that can spot anomalies or opportunities. For example, if your expenses seem unusually low compared to your income, it might remind you to check if you have recorded everything. It might flag if you are nearing a VAT threshold or if a certain expense category is abnormally high.

We will not rely on just one marketing channel. A combination of SEO, social media, and targeted advertising will maximize our reach. We can run Google Ads targeting keywords like 'self assessment tax help' or 'MTD software for self-employed' so that people searching for solutions find us.

Offering a free trial is a powerful promotion tool. We will aggressively promote our free trial through campaigns and clear calls-to-action on our landing page. Once users are in the trial, we can use email drip campaigns to highlight features they may not have tried yet and gently encourage conversion to paid.

People are more likely to try a new service if they see others have succeeded with it. Early on, we will collect testimonials from beta users or first customers. We will also create case studies or short video testimonials. These real-world success stories provide social proof and help skeptical prospects feel confident in trying our solution.

We can accelerate growth by partnering with organizations that serve our target audience. For instance, we might collaborate with co-working spaces, freelancer hubs, or entrepreneur networks to offer their members a discount. Additionally, implementing a referral program can turn our users into ambassadors.

Not everyone will sign up on their first visit to our site, so we will use gentle reminders to keep our service on their radar. We will encourage visitors to leave their email, perhaps by offering a free downloadable tax checklist. With an email list, we can send helpful newsletters and reminders of key tax deadlines.

Throughout all promotions, we will emphasize what makes our service special - the AI technology and the ease of use. We want to communicate our unique selling proposition clearly: 'Upload your docs, and our AI gives you your tax figures - in minutes.' By consistently delivering that message across our website, ads, and content, we will build a strong brand identity.